The Simple Dollar - Component Library
The Simple Dollar (TSD) is a financial advice website that has helped millions achieve financial freedom since 2006.
Project Overview
Problem: Inconsistent design elements and low-quality icons across content, negatively affecting brand image and credibility.
Goal: Enhance brand consistency, visual identity, and user experience through standardized, high-quality design assets that feel intentional and custom.
Solution: We created a comprehensive styleguide for content creators, incorporating accessibility standards and UI best practices into the design process. I developed a robust component library, including over 150 custom icons tailored for financial services.
Results: Our efforts dramatically improved brand consistency and user experience. The new design assets elevated our visual identity, clarified complex concepts, and boosted engagement. We equipped editors and publishers with a detailed styleguide, ensuring consistent use of icons and brand assets across all content.
My Role: As Creative Director for TSD, I led the design team in developing a comprehensive Component Library and icon set. My responsibilities included creating prototypes for product testing, implementing design guidelines, and ensuring consistent branding across all content.
Audience: Individuals seeking financial advice and guidance
Internal audience: Team of 40+ Editors and Publishers.
Timeline: 2019 – 2021
