The Simple Dollar - Brand & Editorial Styleguide
Guidelines for consistent brand asset usage, increased brand awareness, user engagement, and trustworthiness.
Project Overview
Problems: A heuristic evaluation of TSD's top-visited pages revealed significant inconsistencies in UI and functionality, including misused brand assets, colors, iconography, and photography. These inconsistencies were negatively impacting the legitimacy and trustworthiness of the brand's associated tools.
Goal: To establish clear guidelines and standards for maintaining brand and visual consistency across The Simple Dollar's digital presence.
Solution: We created a comprehensive styleguide that complemented the existing Component Library. This guide provided clear instructions on proper usage of brand assets and design elements.
Results: The implementation of the styleguide led to increased brand awareness, improved time on page, and enhanced brand legitimacy and trustworthiness. The team developed a collective sense of ownership in establishing brand recognition.
My Role: I integrated guidelines and standards throughout the design process, including accessibility requirements, user interface best practices, and interaction patterns. I also hosted multiple lunch-n-learns to educate team members on brand consistency and Component Library usage.
Audience: Nearly forty Content Publishers and Engineers
Timeline: 2019 - 2021
Discovery and Define
Our team conducted a heuristic evaluation on TSD's top-visited pages to identify inconsistencies and areas for improvement in brand asset usage. Based on the evaluation findings, we prioritized the creation of a styleguide that would address the identified inconsistencies and provide clear guidelines for brand asset usage.
Design and Deliver
We developed a comprehensive styleguide that complemented the existing Component Library. The styleguide was implemented and its effectiveness was measured through improvements in brand awareness and user engagement metrics. The styleguide was distributed to Content Publishers and Engineers, along with educational lunch-n-learn sessions to ensure proper understanding and implementation.
Results
Impact: The project resulted in increased brand awareness, improved time on page, and enhanced brand legitimacy and trustworthiness. Learnings: The project highlighted the importance of clear brand guidelines and the positive impact of collective ownership in maintaining brand consistency.
